Gaga's Record Drop-Off

Lady Gaga's Born This Way -- Sales of the album dropped off by 84% from its sizzling (but discount-inflated) opening week.

That's the the steepest drop-off in sales, expressed in a percentage basis, of any of the 17 albums that sold 1 million units in a week in Nielsen SoundScan history.

Gaga's album sold 174,000 copies this week, down from 1,108,000 last week, when sales were goosed by a two-day, 99-cent sale at Amazon.

Born This Way fell off even more sharply in the digital realm. The album sold 38K digital copies this week, a 94% drop from its record-setting opening week total of 662K. Born This Way isn't even #1 on this week's Digital Albums chart.

LAMediaWatch.com