The Wonderbra is a type of push-up brassiere that gained worldwide prominence in the 1990s. Although the Wonderbra name was first trademarked in the U.S. in 1935, the brand was developed in Canada. Moses Nadler, founder and majority owner of the Canadian Lady Corset Company, licensed the trademark for the Canadian market in 1939. By the 1960s the Canadian Lady brand had become known in Canada as "Wonderbra, the company." In 1961 the company introduced the Model 1300 plunge push-up bra. This bra became one of the best-selling Canadian styles and is virtually identical to today's Wonderbra.
In 1994 in the UK, the (Sara Lee) Wonderbra achieved a huge profile for its racy Hello Boys campaign. The most famous campaign poster presented model Eva Herzigová in a Wonderbra gazing down at her breasts with the caption "Hello Boys", ambiguously addressing either male admirers or her breasts.Urban myth attributed a number of car accidents to (male) drivers being distracted by the advertisements.The influential poster was featured in an exhibition at the Victoria and Albert Museum in London, and it was voted in at number 10 in a "Poster of the Century" contest...
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