Young newcomer Ulrik Munther premieres “Boys Don’t Cry” music video.

There’s been an increasing number of young male pop tarts entering the industry lately: From Justin Bieber and Cody Simpson to Ellen’s discovery Greyson Chance, it appears that cute teen idols are set to become the hot new thing in pop.
The latest kid to enter the craze is Swedish singer-songwriter-musician Ulrik Munther. The multi-talented 16-year-old has a voice that blows Justin and Cody out of the water and enough talent to rival Greyson — without the cheesy Adult Contemporary tunes, might I add. If writing his own music and having an incredible voice isn’t enough to cement his talent, Ulrik also plays the drums, guitar, piano and even the damn harmonica.
The youngster first shot to fame on Youtube (where else), and was then the subject of a massive bidding war (of course) between about fifty trillion different record labels. He eventually signed with Universal Music, where he spent the past year touring and honing his craft.
He’s now premiered the music video for his first single “Boys Don’t Cry” — a Ryan Tedder-esque acoustic power ballad written and produced by Ulrik alongside Swedish producer Johan Åberg, who has previously worked with Cher and Christina Aguilera.
Ulrik may not have the picture-perfect image or superstar name (Ulrik Munther? Not sexy) of his teen contemporaries, but with a talent this strong and backing from Universal Music, he certainly has a very bright future.

Justin, Cody, Greyson — your wigs have been saaaa-natched!