The Sex and the City television series made Manolo Blahnik and Jimmy Choo household names, so it comes as no surprise that the show’s movie version was positioned as a marketing bonanza from the get-go. In fact, a New Line Cinema exec coined it the “Super Bowl for women,” and the studio cashed in by naming seven official promotional partners: Skyy Vodka, Bag Borrow or Steal, Coty fragrances, Glacéau VitaminWater, Mercedes-Benz, Swarovski, and Bacardi Silver. Each of those partners enjoys a symbiotic relationship with the film (and those brands that are not obviously plugged in the film use the movie in advertisements of their own).
Curious to see what labels were name-dropped in the movie, VF Daily sent two reporters to a screening of SATC: TM to count the number of times the promotional products were seen on the screen, along with other brands that were blatantly mentioned. Here’s the unscientific breakdown of the many, many goods in Carrie Bradshaw’s fantastical world.
Designers Manolo Blahnik (consistently and constantly)Vivienne Westwood (more than any other designer, most notably as Carrie’s wedding dress)Louis Vuitton (lots and lots and lots)Chanel (at least five times)Dior FerragamoRoger VivierDiane von Furstenberg (a scene was filmed in her New York City store)HermèsChristian Loubutin (one very clear shot of bright red soles)PradaEscadaVersaceGucci (several handbags—including a big white “Gucci heart NY” one—and brown glossy shopping bags)Vera WangOscar de la RentaCarolina HerreraChristian LacroixLanvinNikeAddidasBurberryTiffany and Co. (Carrie’s wedding gifts)Swarovski (constantly sparkled on Carrie’s encrusted cell phone; also shined on a clip in Miranda’s hair, Stanford’s wedding tuxedo, and on Charlotte’s daughter’s cupcake purse)Hello Kitty (décor of choice in Charlotte’s daughter’s room)
Stores & Services Henri BendelScoopBluefly.comDuane ReadeManhattan Mini Storage (boxes and boxes in nearly every scene shot in Carrie’s apartment)Bag Borrow or Steal (referenced, explained, and punned on repeatedly)NetflixU-Haul
GadgetsApple (Carrie’s computer)iPhone (Samantha’s cell phone—not exactly Carrie’s style)Blackberry (Miranda’s phone)Bang & Olufsen (Samantha’s shapely phone in her Mailibu pad)Dell (Miranda and Big’s computers)Cuisinart (wedding gift for Carrie)Sprint (Carrie’s service provider—flashed frequently)
Publications Vogue (the real editorial office and staffers, a photo shoot, and the magazine itself)New York PostPage Six (what better place for an engagement announcement?)Entertainment WeeklyNew York magazineMarie ClaireThe Wall Street Journal (Big’s before-bed read)
Sips and Snacks Starbucks (again and again) Pellegrino (on a table or two) Skky Vodka (to drown Carrie’s many sorrows)VitaminWater (first an ad hanging on a wall, then on every seat under the tents for Fashion Week)Smart Water (the water of choice—all over the place)Pret a Manger (bagged lunch in the park for two)Cup of Noodles (New Year’s Eve feast)
From the PharmacyL’OrealGarnier FructisNiveaJergensClean & Clear
Places and Ways to Get There New York Public Library (the wedding locale)Lumi (the site of Charlotte and Big’s confrontation)BuddakanThe Four Seasons Mercedes-Benz (Big’s chauffer-driven car)Lincoln Town Car (Carrie’s wedding limousine)Christie’s (the girls attended an Ellen Barkin-inspired jewelry auction here)American Airlines (on an ad in Samantha’s office)
Curious to see what labels were name-dropped in the movie, VF Daily sent two reporters to a screening of SATC: TM to count the number of times the promotional products were seen on the screen, along with other brands that were blatantly mentioned. Here’s the unscientific breakdown of the many, many goods in Carrie Bradshaw’s fantastical world.
Designers Manolo Blahnik (consistently and constantly)Vivienne Westwood (more than any other designer, most notably as Carrie’s wedding dress)Louis Vuitton (lots and lots and lots)Chanel (at least five times)Dior FerragamoRoger VivierDiane von Furstenberg (a scene was filmed in her New York City store)HermèsChristian Loubutin (one very clear shot of bright red soles)PradaEscadaVersaceGucci (several handbags—including a big white “Gucci heart NY” one—and brown glossy shopping bags)Vera WangOscar de la RentaCarolina HerreraChristian LacroixLanvinNikeAddidasBurberryTiffany and Co. (Carrie’s wedding gifts)Swarovski (constantly sparkled on Carrie’s encrusted cell phone; also shined on a clip in Miranda’s hair, Stanford’s wedding tuxedo, and on Charlotte’s daughter’s cupcake purse)Hello Kitty (décor of choice in Charlotte’s daughter’s room)
Stores & Services Henri BendelScoopBluefly.comDuane ReadeManhattan Mini Storage (boxes and boxes in nearly every scene shot in Carrie’s apartment)Bag Borrow or Steal (referenced, explained, and punned on repeatedly)NetflixU-Haul
GadgetsApple (Carrie’s computer)iPhone (Samantha’s cell phone—not exactly Carrie’s style)Blackberry (Miranda’s phone)Bang & Olufsen (Samantha’s shapely phone in her Mailibu pad)Dell (Miranda and Big’s computers)Cuisinart (wedding gift for Carrie)Sprint (Carrie’s service provider—flashed frequently)
Publications Vogue (the real editorial office and staffers, a photo shoot, and the magazine itself)New York PostPage Six (what better place for an engagement announcement?)Entertainment WeeklyNew York magazineMarie ClaireThe Wall Street Journal (Big’s before-bed read)
Sips and Snacks Starbucks (again and again) Pellegrino (on a table or two) Skky Vodka (to drown Carrie’s many sorrows)VitaminWater (first an ad hanging on a wall, then on every seat under the tents for Fashion Week)Smart Water (the water of choice—all over the place)Pret a Manger (bagged lunch in the park for two)Cup of Noodles (New Year’s Eve feast)
From the PharmacyL’OrealGarnier FructisNiveaJergensClean & Clear
Places and Ways to Get There New York Public Library (the wedding locale)Lumi (the site of Charlotte and Big’s confrontation)BuddakanThe Four Seasons Mercedes-Benz (Big’s chauffer-driven car)Lincoln Town Car (Carrie’s wedding limousine)Christie’s (the girls attended an Ellen Barkin-inspired jewelry auction here)American Airlines (on an ad in Samantha’s office)
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