Opened, elegant and dramatic:

How to get brighter, wider eyes?

Apply one thin coat of mascara to both upper and lower lashes. For a more dramatic look, allow first coat to dry completely then apply a second coat concentrating on the base of the lash.
Tip: For a real eye-opener, use an eyelash curler before applying mascara. Curl gently at the base of the lashes, but never beyond the center of the lashes. Don't clamp down on one spot for too long or you'll get a sharp angle.
Tip: Don't pump the applicator wand in the mascara tube. Doing so will trap air inside and cause the mascara to dry out. Instead, twist the wand to collect more mascara on the brush.

Creating elegant, dramatic eyes?

1. To create a gorgeous nighttime look, use light, medium and dark eyeshadow shades in graduated tones. Apply the dark shade along your lash line, the medium shade on the crease, and a light shade up to the eyebrow bone but not beyond. Soften and blend any hard edges so one color seems to melt into the next.

2. To open up your eyes so that they appear livelier, place a dot of a light shadow in the inner corner of each eye.3. For a sexy, smoky effect, trace the upper and lower lashes with a dark shadow then smudge with a blending brush. To optimize the look, this can also be done over eyeliner.