Monday, May 7, 2007

Jason Brooks and Hed Kandi World


































Jason Brooks is a world renowned illustrator widely credited with being one of the key initiators of the boom in computer led fashion drawing of the 1990s into the present time. His distinctive work is widely imitated but many still see him as the original and best in his particular field. Based in London, Jason Brooks has worked with many well known companies and brands around the world. From an early age he drew and painted avidly and first received freelance commissions in his early teens. At 19 he started studing graphic design and illustration at St Martin's School of Art. During this period he began traveling widely to Mexico, Guatemala, Turkey, Morocco and around Europe, sketchbook in hand, and in 1992 won the prestigious Vogue/Sotheby's Cecil Beaton Award for fashion illustration.Next Brooks headed to New York for fresh inspiration before attending the Royal College of Art in London where he concluded his training with a Master of Arts Degree in illustration. After leaving college Brooks was commissioned to regularly attended fashion weeks in London and New York as well as working as an on the spot fashion illustrator at the Couture Shows in Paris for the Independent Newspaper. Here he drew at the Ateliers of Versace, Valentino and Lacroix and gained valuable experience of the fashion industry. At this time Brooks also created an identity through posters and promotional material for Pushca, the legendary London club of the 90's which helped popularise his drawings of glamorous clubbers and models.Brooks was one of the first illustrators to adapt to the new medium of computers. This, combined with his love of drawing, helped to pioneer the new medium and bring about a revolution in the world of illustration as well as a rebirth of what had previously been seen by some as a disappearing art form.In 1999 Brooks began a series of cd covers for Hedkandi which went on to sell over 4 million albums worldwide. After 50 illustrated covers, in 2005 he decided it was time to move on and now creates music artwork exclusively for the new label Fierce Angel distributed by Universal music.In 2000 he joined forces with FOLIO, the leading London illustration agency who still represent him worldwide.
Clients include:L'Oreal, Coty, Saatchi & Saatchi, Globetrotter, Safilo Sunglasses, Tali, Mercedes Benz, Audi, Martini, Finlandia Vodka, Carlsberg, Ritz Hotels, Veuve Clicquot, British Airways.
Music:Virgin Music, Hedkandi, Fierce Angel.
Editorial:Vogue, Wallpaper, Elle, The Sunday Times, InStyle, Cosmopolitan, World of Interiors, AD, The Guardian, Conde Nast Traveller, Max, Visionaire.
Publications:Luerzers Archive, 200 Best Illustrators Worldwide 2006.Taschen, Illustration Now 2006

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